(Photo by Julia Beverly/Getty Images)/ (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

Cam’ron has reeled off some harsh words about Noah Lyles for complaining that he doesn’t have a shoe deal with Adidas.

The Harlem rapper addressed Lyles on It Is What It Is with a sternly worded tirade about how he thinks the Olympic gold medal-winning track star doesn’t deserve his own shoe.

“It ain’t our fault that you chose this profession,” said Cam. “Track and field is not lit in America.

We gotta watch you for 90 seconds, ni**a. We watch you for 90 seconds every four years.”

Cam’ron continued by explaining why Anthony Edwards, who Lyle brought up in why he’s frustrated with Adidas, deserves his shoe deal.

“Anthony Edwards is playing 82 games a year busting ass,” he said.

“The sneaker’s hot and they have a great advertising campaign. He’s marketable because he talks shit.”

“Everytime your name is brought up, you just be talking,” Killa added.

“You’re 90 seconds every four years and you’re not that marketable — not from what I see. You don’t got the swag for it.”

Being the swag king that he is, Cam then gave Lyles some rather harsh suggestions to step his style game up.

“Cut them little-ass braids off,” he demanded. “Your cornrows don’t make it to your neck.”

Lyles appeared on the Funky Friday podcast recently and claimed he told Adidas during negotiations that if Edwards has a shoe, then he deserves one too.

“I said, ‘Anthony Edwards has a shoe,’ and I’m already a six-time world champion, and I’m prophesying that I’m going to be the Olympic champion,” Lyles said.

“I believe I’ve done enough to prove that my worth is given a signature shoe, or at least having the conversation of it.”

“They said that’s not their department, yada yada yada, dancing around the conversation,” Lyles continued. “At the time, I was frustrated with them.

Still am, that’s another story about how they didn’t even want to have the conversation of it.”

When host Cam Newton asked why Lyles wouldn’t just sign with another company, the track star opened up about being in a difficult situation that athletes often find themselves in.

“If I leave, I’m giving up the advantage of product,” Lyles explained. “I need spikes to run in.

Adidas makes some of the best spikes in the world. I need trainers to run in.

There are rules by the governing body of track and field that you have to be okayed by these brands.

So, the shoe companies know that. They know that you’re going to have to come back to them.”