1. Corporate Rebrand: A New Identity for the Group (June 19, 2025)

On June 19, 2025, the Grup Blasi—owner of Sangulí Camping & Resort and Cambrils Park Resort—officially unveiled a refreshed corporate identity, consolidating its three iconic brands under a unified banner: Sangulí, Cambrils Park, and Mediterranean Sports Hub. This move reflects over 50 years of commitment to family and sports tourism on Spain’s Costa Daurada. The goal is to present a cohesive image while preserving each resort’s unique character and strengths

This rebranding is not merely cosmetic; it’s a strategic shift. By uniting the brands, Grup Blasi is streamlining operations—making it easier to offer combined packages, share infrastructure, and present a more polished marketing message targeted at both domestic and international travelers .

2. International Outreach & Post-Pandemic Strategy (Early 2020s)

Although a bit older, a news release highlights Sangulí’s longstanding commitment to international tourism. After the 2019 season, management emphasized attending international tourism trade fairs across Spain and the Netherlands under thematic campaigns like “Glamping Generation” and “Unlimited Dreams.” The aim was to attract families globally and reinforce sustainable, quality tourism offerings

While this is from earlier in the decade, it demonstrates the group’s consistent effort to maintain global visibility and strongly positions itself in the competitive European holiday market.

3. Recent Awards & Facility Upgrades

Multiple accolades and infrastructure improvements have been announced:

Campsite of the Year 2023: Sangulí was recognized among over 1,800 European campsites, a notable achievement from both ANWB (Netherlands) and ADAC (Germany)

Best Campsite Pool in Spain (2022): Courtesy of an ACSI (international campsite association) member vote, acknowledging its exceptional water facilities .

License for 40 New Bungalows: Sangulí received city approval to upgrade its mobile homes with new bungalows covering a 7,621 m² area—part of its ongoing investment in guest comfort and modernization

These awards and investments reflect the resort’s dedication to high standards, especially in leisure facilities and guest experience.

4. Facility Enhancements & Activity Expansion

Sangulí’s official site and partners detail recent and upcoming improvements:

Àfrica Bay (2025): A newly introduced “oasis” area offering a tranquil retreat designed for relaxation, away from lively core zones

Themed Accommodation Zones: Expanded areas include tropical Polynesian bungalows, Mediterranean villas, and safari-styled lodges—catering to different family preferences .

Six Pool Complexes: Including newly renovated pools—like “Relax Pool” with spa features, the vibrant “Happy Pool” with sports slides, a Roman-themed “Fiesta Pool” with three water slides—all complemented by a rich daily entertainment schedule

Expanded Sports & Wellness Options: Activities now include SUP yoga, padel tennis, mini golf, and daily fitness classes (e.g., Pilates, dance, walking sports), some at additional cost

Pet-Friendly Policy: Sangulí now welcomes guests with pets, offering designated areas and accommodations to support family stays with furry members

5. Spring & Off-Season Promotions

With a focus on extending appeal beyond peak summer, Sangulí launched promotional offers in spring (e.g., May):

Low‑season pricing: Pitches from £75 for a weekend or £190 per week—ideal for quieter family escapes

“Sabor Salou” event: A local food festival on-site celebrates regional cuisine during spring stays

Outdoor-friendly conditions: Mild April–May weather noted, encouraging use of pools, beaches, hiking and cycling trails during these months .

This positions Sangulí as an attractive destination year-round, not just during school holiday seasons.

6. Guest Feedback: Highlights & Concerns

What guests love

Large, diverse pools: Multiple pool zones and slides receive high praise for variety and cleanliness, with lifeguards noted as vigilant

Entertainment programs: Nightly shows in the amphitheater and children’s mini-discos keep families engaged

Sports and on‑site amenities: Numerous sports courts and supervised activities are popular with mixed-age families .

Cleanliness: Facilities, especially communal bathroom areas, receive repeated commendation for upkeep .

Convenient on‑site supermarkets: Easy access to groceries and takeaway food adds to guest convenience

Criticisms & concerns

Overcrowding in peak season: Pools and slides can get uncomfortably busy, with guests struggling to find loungers .

Staff communication gaps: A few visitors reported lack of orientation upon check‑in and inadequate follow‑up .

Security incidents: One family reported theft of €550 during their stay and an unsatisfactory response by reception .

Accommodation quality varies: Some older blocks and balconies raised safety and upkeep issues; guests flagged inconsistent standards .

Summary & Outlook

Grup Blasi is positioning its family and sports resorts under a unified, stronger brand identity for more cohesive promotion and operational synergy.

Accolades like “Campsite of the Year” and “Best Pool in Spain” validate Sangulí’s appeal and quality in the competitive European camping market.

Facility upgrades—new bungalow areas, expanded pool themes, wellness offerings, and spring promotions—underscore an ongoing investment strategy.

Guest experiences are mostly positive, especially around water and entertainment, though high-season crowding, occasional service and security lapses, and varied accommodation quality are areas for improvement.

Recommendations

For future guests: Consider visiting during spring or autumn to avoid overcrowding and take advantage of quieter rates and serene surroundings.

For Grup Blasi: Strengthening staff communication and security protocols, especially during busy periods, will better align with their brand promise of “customer‑centric excellence.”

In sum, Sangulí Camping & Resort and Cambrils Park are evolving well under the new corporate umbrella. With a solid reputation, ongoing improvements, and strong investment focus, they remain top contenders for family retreats along Spain’s Costa Daurada—provided they continue addressing guest feedback on crowd management and consistency in service quality.