Noah Lyles, the changing of 100-meter guard — and the difficulty of staying on top
A global stage called for Noah Lyles, far removed from the starting blocks and the heat of competition.
In Riyadh, Saudi Arabia, a perk of his celebrity was ready to stroke his ego.
The 2025 Esports World Cup, held in July and August, is the pinnacle of gamer culture, a six-week celebration and competition featuring $70 million worth of prizes for tournaments in more than 20 video games.

It’s Coachella, Disneyworld and the World Series of Poker all rolled into one event. And Lyles belongs.
He’s the kind of star whose NIL goes on the promo, who is flown out and paid to show up.
“I woulda came for free,” Lyles said.
But Lyles didn’t go.
No photo ops with event ambassador Cristiano Ronaldo, the global soccer star, or backstage passes at the highly anticipated Metro Boomin concert.

No front-row seat to the riveting League of Legends championships.
Lyles had more pressing encounters coming. Especially Oblique Seville.
He’s been hunting Lyles for a couple of years now.
The 24-year-old Jamaican prodigy, anointed with the task of bringing sprint glory back to his nation, began posing a threat in the heats of the 2023 World Athletics Championships, posting a time of 9.86 seconds that year.

But he couldn’t touch Lyles in the final, as Lyles announced himself as a force in the 100-meter by winning his first major title in the event.
A year later, Seville famously taunted Lyles at the 2024 Racers Grand Prix in Jamaica, shooting a look at Lyles while beating him.
Lyles vowed revenge and got it in Paris, in the most epic fashion, while Seville was left with the sting of a last-place finish in the 2024 Olympic final.
Lyles always had an extra edge about him. A depth to his competitiveness that pushed him over the top. Seville embodies why he can’t lose that edge.






