With the Key to Disneyland, guests unlock nine themed locks inside the park. Disneyland Resort

With excitement swirling around the 70th anniversary of the happiest place on Earth, Disney has unveiled limited-edition treats, special entertainment and exclusive merchandise. But one sold-out item has some Disney fans questioning their purchase.

Parkgoers were off to the races to pick up Disney’s Key to Disneyland at various stores around the park. For $60, the giant key is an interactive blind box that allows guests to visit all nine lands in Disneyland and insert their key into a giant themed lock. After unlocking the key in all lands, they’ll be able to unlock the key itself, which has a surprise pin inside.

The keys have since gone viral, but reviews have been mixed, and even resellers of the interactive toys are struggling to recoup their funds.

In a recent social media post, Guy Selga, who writes for TouringPlans.com and co-wrote “The Unofficial Guide to Disneyland,” reported that at the recent Disneyana Fan Club Expo, he observed several collectors attempting to sell the keys without the pin inside for around half the price, but with no success.

“It’s a lot of pin collectors [at the convention] too, so a lot of them are there, they bought multiple of them, and they just want the pins. And so they’re selling the keys, or they’re trying to sell the keys,” Selga told SFGATE. “… I was there all day. I didn’t see anybody buying them.”

Selga also told SFGATE that for him, the key wasn’t worth the price tag once the novelty wore off.

“I don’t know if people are reusing the keys once they’ve gotten their pin. I’m sure they are, especially for kids, because most of the machines shoot out bubbles and have fun lights and stuff,” Selga said. “… I’m sure kids will reuse theirs, but for adults and especially the collector crowd, I don’t think they’re going to be reusing their keys very often.”

Other fans were also conflicted. Margaret Broz, a Los Angeles resident who visits the park twice a month, said the key was worth it to her as an annual pass holder.

“I think, as a local/someone with an annual pass that goes to the park frequently, it is worth it. Because it’s something new to do at the parks since you’ve probably already done everything 100 times,” Broz told SFGATE in a direct message. “But for someone from out of town, I don’t really think it’s worth it. It takes a lot of time to do, and if you don’t get to the park very often, then it seems like you’d want to spend that time riding rides, etc.”

“I think the key is awesome and is worth it, whether or not the stations are fully functioning, but currently they don’t seem to be functioning at top performance,” Warner told SFGATE in a direct message.

Kevin Lara, an avid pin collector from San Diego, told SFGATE that he couldn’t justify the cost of the item. He felt the design of the pins was lackluster.

“If they reasonably priced it lower, maybe, because it does look like a nice collector’s item. But at the same time, most likely not unless maybe they change the pins to be, for example, specific to the 70th anniversary, instead of a pin that looks like it could be sold anytime of the year,” Lara told SFGATE in a direct message.