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James Brown: He Had a $90 Million Fortune, but He Chose to Travel in The Most Classic Caddy in His Collection.
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A Symbol of Sophistication: The 1971 Lincoln Continental Mark III
James Brown’s 1971 Lincoln Continental Mark III.
The 1971 Lincoln Continental Mark III was the final iteration of the Mark III series, representing the pinnacle of American automotive luxury at the time.
With its distinctive Rolls-Royce-inspired grille and hidden headlamps, the Mark III exuded a sense of grandeur and refinement.
The vehicle’s design was a direct response to the Cadillac Eldorado, aiming to capture the attention of discerning buyers seeking both performance and prestige.

Under the Hood: Power Meets Elegance
1971 Lincoln Continental Mark III. Source: St. Louis Car Museum.
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Engine: 460 cubic-inch (7.5L) V8
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Horsepower: 365 hp @ 4,600 rpm
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Torque: 500 lb-ft @ 2,800 rpm
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Transmission: 3-speed C6 automatic
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Curb Weight: Approximately 4,866 lbs
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Performance: 0–60 mph in around 8.5 seconds; top speed of approximately 120 mph
The Mark III’s powerful V8 engine ensured a smooth and commanding ride, aligning perfectly with James Brown’s dynamic lifestyle.
James Brown’s Personal Touch
1971 Lincoln Continental Mark III. Source: St. Louis Car Museum.

James Brown’s choice of the 1971 Lincoln Continental Mark III wasn’t merely about luxury—it was a reflection of his identity.
The car’s imposing presence and refined details mirrored Brown’s own blend of charisma and sophistication.
While specific customizations on Brown’s Mark III are not widely documented, it’s evident that the vehicle complemented his status as a music icon.
1971 Lincoln Continental Mark III. Source: St. Louis Car Museum.
Today, the 1971 Lincoln Continental Mark III stands as a testament to an era where automobiles were as much about art as they were about transportation.
For James Brown, this car wasn’t just a mode of travel—it was an extension of his persona, embodying the soul, power, and elegance that defined his music and his life.
For more stories about the fascinating intersections of music and automobiles, subscribe to TORK BUZZ—your ultimate source for where rock legends meet road legends.
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